Data, Data, Data. Data Driven Marketing: What does that even mean?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 7 of a multi-part series on “Going Behind the Media Curtain” Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]
Three Rules for Outdoor Success
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]
The Proof Part 2: The Comma
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you […]
Closed Captioning Opens New Possibilities
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with […]
26 Steps to Greatness: cj’s Annual Placement Process
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 6 of a multi-part series on “Going Behind the Media Curtain” We told you that it’s all about the calls. We showed you what we do when calls are low. Rewind for a second. We keep mentioning making revisions to help your calls, but […]
Non-Marketing Leads
Category: Our Services
This content has been reviewed by Gary O. Bruce
There are two major categories when it comes to leads: marketing and non-marketing. Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, […]
From Soaps to Judge Shows: How the Daytime Lineup Changes
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]
Championships, Brands, and Coaching
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
When Champions win, it’s not by accident. Champions win only after intense planning, investment, and execution. With any winning team…it is not about fancy uniforms or a new stadium. With any winning brand…it’s not about fancy packaging or a slick office.
Keeping the SPOTlight on Your Calls
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]
Programmatic: A New Approach to Media Buying
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]