Media 101
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]
Station Client Relationships – The cj Way
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
In the advertising world there is a long-standing unspoken “rule” that if an advertiser has an agency of record, all information, pitches, offers, tickets, incentive trips, everything flows through the agency first. I mean, who wouldn’t want first dibs on a tickets to an Adele […]
Take it to the House(hold)!
Category: Our Services
This content has been reviewed by Gary O. Bruce
What is a “household?” Nielsen defines it as: A home with “at least one operable TV/Monitor with the ability to deliver video via traditional means of antennae, cable STB or Satellite receiver and/or with a broadband connection.” When placing local TV ads in various markets […]
Preempts and Makegoods: Money on the Move
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
“This ad is paid for by…” Sound familiar? Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending. The influx of political ads can affect your media buy, but we have a solution. What is a […]
What’s cable got to do with it?
Category: Our Services
This content has been reviewed by Gary O. Bruce
How do you know when cable is the next step in your marketing strategy? At cj, we consider cable to be a branding medium, very similar to outdoor. It’s great at hitting very targeted geographic areas. But with that targeting comes a much smaller population. […]
Holiday TV Budgets–What to Do?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Fireworks, Turkey, Mistletoe—Holiday Weeks! We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus […]
(How) To Tie or Not to Tie
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
Anyone who’s shot commercials with Creative Services at cj Advertising knows that we take wardrobe VERY seriously. From lint rolling you head-to-toe, to steaming every last wrinkle in your suit—we fuss over every detail. Our goal is simply this: to make sure you look your […]
Nielsen and Rentrak: A Tale of Two Ratings Providers
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]
Valuable Cases vs. Spots on Air: Any Correlation?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]
Why TV Is Still #1
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]