Category: Our Services

Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]

#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]

We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]

The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]

Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]

#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings.

cj Advertising is different in many ways from traditional advertising agencies. Let’s talk about the Media Department. cj has been placing media for no one but Personal Injury firms for more than 18 years. That means we are going to do things a little (or […]

$1.8 million. That’s how much money our clients saved in just the past year using our in-depth Yellow Pages (YP) tracking. By routing YP books through Legal Intake Professionals, we evaluate each directory based on actual cost per auto sign up.

This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015.