Breaking Down the Benefits of Online Directories – Paid and Unpaid
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
We have been asked several times by clients what the value is, if any, of online directories such as Findlaw, Lawyers.com, etc. But last week when Barbara Bryant asked a specific question about an opportunity with which they were presented, it prompted me to look […]
We Call It Like We See It
Category: Our Services
This content has been reviewed by Gary O. Bruce
Our Yellow Pages (YP) department has changed its BHAG to cater to the ever-changing trends in advertising: “Least money, most calls, while it lasts…”
Before Who…Why!
Category: Our Services
This content has been reviewed by Gary O. Bruce
In theme with our last client conference, I have come to truly believe in the theory of “First Who, Then What.” However, in this letter, I will take that concept a step further by coining the phrase, “Before Who…Why!” Why! does your firm exist? Why! does […]
The Ultimate Question…
Category: Our Services
This content has been reviewed by Gary O. Bruce
We call it the Ultimate Question, but most think this question is fairly straightforward.
What to Expect
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
Last year’s conference was definitely one for the record books. With education and better understanding always as our top-of-mind goals, we learned a lot as an agency. Number one: don’t tell clients you don’t like them. We also determined several key takeaways to focus on. […]
Partner or Vendor??
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
When you think of the agency, do you feel we are more of a “partner” in creating your success or a “vendor” who has a specific, but replaceable role?
Arnie on cj Advertising’s National Advertising
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
Q: How does national advertising differ from local market advertising? A: Spots placed locally on broadcast stations or inserted on local cable only air within a designated market area (DMA). Spots placed on cable nationally air on that cable station in every market across the country.
How Does Our Growth Help Your Brand?
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
The agency is bigger than it has ever been. Over 50 employees serving 37 law firms.
Conference Success/EXP Looks Forward
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
Looking in the rearview mirror, most everyone would agree that the 2007 (cj) Client Conference was a huge success. From the open house to the final presentation, the attendance and participation was phenomenal. The effort of our entire staff was matched only by the enthusiasm […]
As a Brand Manager, Arnie Stinks!
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
At last year’s conference, the agency announced a fundamental change. No longer would I (Arnie) serve as the agency’s sole brand manager. Instead, we developed a program that would tap into the experience of the agency’s most veteran contributors and challenged them to take […]