Core Media Beliefs
January 31st, 2013|
cj Advertising is different in many ways from traditional advertising agencies. Let’s talk about the Media Department. cj has been placing media for no one but Personal Injury firms for more than 18 years. That means we are going to do things a little (or a lot) differently from agencies that place media for retail, health, automotive, etc.
We are focused on one industry, and one industry only. What works for the automotive industry or the food industry does not necessarily work for the health industry and definitely not personal injury. So when a Media Consultant or TV station gives their input, remember that. We have a bible of core beliefs, and I would like to share those with you one by one. Stand by for more.