Unlocking Efficiency at Personal Injury Firms: Top Takeaways from Xcelerate Your Profitability 2023
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]
The Power of Effective Prompts
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples. A “prompt” is the opening statement or question you […]
Uncovering the Power of Leading and Lagging Indicators in Personal Injury Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
When running a Personal Injury law firm, navigating your firm’s performance and projections can often feel overwhelming. However, if you have an understanding of leading and lagging indicators, you can simplify this process and pave the path to maximizing your PI firm. Leading Indicators: Forecasting […]
CTV (OTT) “Works”
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean? Let’s start by talking about ‘conversion.’ That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]
Sample Privacy Policy
Category: Industry Trends Uncategorized
This content has been reviewed by Gary O. Bruce
Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]
SMS Marketing for PI Firms: Ensuring Compliance and Building Client Connections
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Disclaimer: This blog provides an overview of SMS messaging compliance in the context of personal injury law firms. The information is not intended as definitive legal advice. Due to the evolving nature of regulations, always refer to current guidelines and consult with legal professionals for […]
The Value of Email Databases for Personal Injury Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
At cj, we are always looking for new ways that our clients can better connect with their communities, build brand recognition, and ultimately receive good case leads from those efforts. As the market becomes more saturated and competitive, it is getting more important that firms […]
What Happens When an 800-Pound Gorilla Enters Your Market?
Category: Industry Trends Our Services Uncategorized
This content has been reviewed by Gary O. Bruce
Has an 800-pound gorilla entered your market? Are you concerned? We all know when a huge player enters a market, they come in with a bang and launch an extensive advertising campaign. And, yes, their pockets are deep – but fear not. PROMISING DATA […]
You’ve Written a Killer Press Release. What’s Next?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The Value of Press Release Distribution A well-written press release can enhance your law firm’s brand and increase public exposure. Press releases can generate media coverage to tell a large audience what is new, different, or exciting about your law firm. Once you have […]
Expert Tips on Newsworthy Press Releases for PI Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
If you are a member of the cj family of law firms, you are familiar with multiple legal advertising channels. However, relying on paid advertising alone is insufficient in today’s crowded marketplace. Another vital piece of your law firm’s overall branding should include personal injury […]