To Vlog or Not to Vlog? Um…Vlog! No Question.
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]
Low Calls Last Week—What Now?
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 3 of a multi-part series on “Going Behind the Media Curtain” So, call volume last week just doesn’t look right. Don’t worry, we noticed too. With your Brand Strategist, Brand Coordinator, Media Buyer, the Media Project Manager, and the Media Director all watching calls, […]
Digital Stations: What Are They and Why Do We Buy Them?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a […]
Station Packages: To Buy or Not to Buy
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 2 of a multi-part series on “Going Behind the Media Curtain” That station account executive that has been trying to get a call with you for weeks finally gets you on the phone. They have a sales pitch for you—“It’s a great deal, you […]
Meet the Media Buyers Who Keep You Ahead of Upcoming Trends
Category: cj News Culture Our Services
This content has been reviewed by Gary O. Bruce
The world of media is ever-changing, and if you’re not leading, you’re following. Luckily, your cj media team works hard to keep you informed, ensure the best placement for your media schedules, and keep your brand in the spotlight. Over the next few months, we’ll […]
Station Disputes: What are they and how does cj handle them?
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 1 of a multi-part series on “Going Behind the Media Curtain” The arguing, the negotiating, the fighting… Can’t we all just get along? The term “station dispute” refers to what is actually a carriage dispute—when the carrier of your television feed disputes the cost […]
Behind the Media Curtain: Media Team Processes Explained
Category: Our Services
This content has been reviewed by Gary O. Bruce
This multi-part series will explain how the cj media team gets things done. With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process for it. Low calls this week? Got it. Stations fighting […]
Remarketing: Second Chance Conversions
Category: Our Services
This content has been reviewed by Gary O. Bruce
cj Interactive’s main objective is to capture qualified leads, drive them to your website, and convert them. We have proven success in driving unique (new) visitors to your website, but what happens to the visitors who view your site and don’t convert? To maximize all […]
Sending Spots to Stations: Why, How, and How Much
Category: Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Tim Vincent, Engineer – Video & Production. Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up […]
Early Bird Special for January & February
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
For Creative Services, the past year has been one of our busiest ever. We’ve done 27 shoots, for 24 clients, and produced nearly 400 commercials and Web videos! It has taken some careful planning in order to pull it off, and even then, our dance […]