Category: Industry Trends

In last week’s blog post, we wrote about the importance of having a detailed marketing calendar for 2023. Now that you know your plans for the coming year, it’s time to ensure that you keep everyone else in your firm in the loop as well.  […]

“We must realize – and act on the realization – that if we try to focus on everything, we focus on nothing.”  John Doerr, author of Measure What Matters  This quote rings true in many circumstances, but especially in the world of marketing for Personal […]

In recent years, we’ve heard a lot of buzz about company “core values” – you may have seen them in job postings, social media content, or highlighted throughout businesses websites. If you have not jumped on the trend and identified official company values at your […]

In response to user feedback, Google introduced a new update in August they dubbed the “Helpful Content Update.” The purpose of this update was to eliminate websites deliberately designed to trick the system, which undermines their ability and mission of providing the most relevant and […]

A question we hear often from law firms is, “We’d like to send something special to our referral partners to thank them and show appreciation. Do you have any gift recommendations?” Now, first things first: If you are a law firm who is considering sending […]

Here at cj Advertising, we know that there are many factors that determine the success of your Personal Injury law firm. However, there is one major thing that each and every firm can, and should, be doing to maximize growth: conduct annual (at least) planning […]

Potential clients may reach out to your firm at any time, day or night, weekday or weekend. When they do, it’s extremely important for your firm to be prepared and equipped to not only take their calls, but to also be ready to take their […]

One of the most effective ways to learn how to grow your law firm is to attend an in-person legal conference. The value you can get from meeting and talking to other law firms, continuing your education, and staying up to date with operations and […]

No one likes seeing a dip in new case lead volume, but it happens. All par for the course when running a law firm. But what does a “dip” really mean and when should you start taking action? A dip in new case calls over […]

Intake is your firm’s first impression with clients (and potential future referrers!). In fact, every single one of your new leads will experience your intake process. Because first impressions are often lasting ones, it’s critical to get it right. When your intake process is on […]