Category: Industry Trends

Looking Ahead with Google AI

Looking Ahead with Google AI Heading into 2024, people have a huge number of choices for consuming content. Gone are the days of limited TV channels or a handful of newspapers—now, it’s a digital feast where options seem limitless. This surge in content platforms and […]

A Personal Injury Big Game Commercial – Is This Move Right for Your Firm?

An Opportunity for Exposure The biggest football game of the year will be here before you know it.  It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event.  It is known for fun creative, and, for the […]

SEO Reputation Management – Key Takeaways for Personal Injury Law Firms in Marketing

What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]

Recent SMS Regulations: What Every Law Firm Should Know

SMS Messaging: A Way for Firms to Connect   Text messaging is a powerful tool for connecting personal injury law firms with their clients. Firms can use text messages to communicate case updates, follow up on leads, solicit reviews, and share information. But before starting […]

Unlocking Efficiency at Personal Injury Firms: Top Takeaways from Xcelerate Your Profitability 2023

Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]

The Power of Effective Prompts

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.   A “prompt” is the opening statement or question you […]

CTV (OTT) “Works”

We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean?    Let’s start by talking about ‘conversion.’  That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]

Sample Privacy Policy

Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]

SMS Marketing for PI Firms: Ensuring Compliance and Building Client Connections

Disclaimer: This blog provides an overview of SMS messaging compliance in the context of personal injury law firms. The information is not intended as definitive legal advice. Due to the evolving nature of regulations, always refer to current guidelines and consult with legal professionals for […]

The Value of Email Databases for Personal Injury Law Firms

At cj, we are always looking for new ways that our clients can better connect with their communities, build brand recognition, and ultimately receive good case leads from those efforts. As the market becomes more saturated and competitive, it is getting more important that firms […]