How Small Law Firms Can Excel in LSAs
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Small personal injury law firms often find themselves in what feels like a David vs. Goliath battle, striving to carve out a market niche against larger, more established firms. Smaller practices face many challenges, from more limited budgets to less brand recognition. However, Google provides […]
Email Marketing Guide for Personal Injury Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
At cj Advertising, we’ve helped personal injury law firms dominate their markets since 1994. In that time, our expertise has extended into the realm of digital marketing. With more than 300 million regular internet users in the U.S. alone as of 2023, digital marketing has […]
Don’t Get Sent to Spam! Your Guide to Google and Yahoo’s 2024 Email Rules
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Building and launching successful email marketing campaigns for your law firm requires knowledge, planning, and constant tweaking and analysis. It also requires following specific guidelines set by some of the most popular email clients, including Google and Yahoo. While guidelines for sending marketing emails to […]
Amazon Prime Adds Ads | What You Should Know
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]
Can AI Content Help Law Firms Get Ahead?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
AI Content: A New Trend in the Legal Sector Artificial intelligence has revolutionized many industries—now, AI content writing tools are primed to transform the legal field as well. AI’s role in content creation could be a game changer in an industry where time is […]
Update Your SEO Strategy for Google’s Search Generative Experience
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]
Google’s Search Generative Experience for Legal Marketing
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Google’s Search Generative Experience (SGE) is all about making Google searches more helpful and efficient. It is intended to provide quick and useful information without users needing to click through multiple websites. It does this by using AI-generated responses to questions, keywords, and search topics. […]
Looking Ahead with Google AI
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Looking Ahead with Google AI Heading into 2024, people have a huge number of choices for consuming content. Gone are the days of limited TV channels or a handful of newspapers—now, it’s a digital feast where options seem limitless. This surge in content platforms and […]
A Personal Injury Big Game Commercial – Is This Move Right for Your Firm?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
An Opportunity for Exposure The biggest football game of the year will be here before you know it. It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event. It is known for fun creative, and, for the […]
SEO Reputation Management – Key Takeaways for Personal Injury Law Firms in Marketing
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]