How to Manage Google Reviews: The Good, the Bad, and the Ugly

This content has been reviewed by Gary O. Bruce

Reviews are a major contributor to your firm’s success. And believe it or not, how your reviews, both good and bad, are managed is as critical to your reputation as the reviews are themselves. In this blog I’ll discuss tips on how to manage your […]

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Name, Image, Likeness: What These Three Words Mean for Law Firms

This content has been reviewed by Gary O. Bruce

You may have already heard, but last year legislation passed allowing college athletes to profit from their name, image, and likeness (NIL). Opportunities for popular collegiate athletes to make money include autograph signing, personal appearances, and of most importance to the PI advertising industry—endorsements. Since […]

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Email Metrics to Watch in 2022

This content has been reviewed by Gary O. Bruce

Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]

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Do Funny Ads Actually Work in Personal Injury Advertising?

This content has been reviewed by Gary O. Bruce

Funny ads have been used for decades, and they’ve become even more popular in recent years due to the rise of memes, sassy corporate Twitter accounts, and TikTok videos. There’s no question that funny ads are often memorable and get people talking, but are they […]

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3 Metrics You MUST Monitor Weekly to Know Your Firm’s Health

This content has been reviewed by Gary O. Bruce

If you were stranded on a desert island and only had access to three key metrics to know if your firm is healthy, what would you want to see? While there are several metrics that can tell you a lot about your firm’s overall health, […]

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5 Tried and True Tips to Increase Your Average Fee

This content has been reviewed by Gary O. Bruce

Are you getting every dollar you can for your clients? Knowing how to maximize your client’s case value isn’t always obvious or easy. But that’s what they’ve hired you to do. Here are five tried-and-true methods for accomplishing it. Attorney Rating System Establish tiers for […]

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How to Be Sure Which Web Vendors Share the Data Your Firm Needs

This content has been reviewed by Gary O. Bruce

Advancements in technology have changed every aspect of our lives, including allowing us to develop tools to make our work lives easier and more productive. However, it has also created an influx of new web vendors, making it challenging to know which will move your […]

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What Does the Future of TV Look Like for the PI Industry?

This content has been reviewed by Gary O. Bruce

We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]

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Top 3 Takeaways from the Spring 2022 Mass Torts Made Perfect Seminar

This content has been reviewed by Gary O. Bruce

Twice a year, plaintiff attorneys gather in Las Vegas at the Mass Torts Made Perfect (MTMP) conference to connect and learn about the latest updates on the hottest mass tort cases. It was a pleasure for me to attend and absorb the current trends, data, […]

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Does Your Nursing Home Marketing Strategy Tell Your Market What to Look for and Where to Turn?

This content has been reviewed by Gary O. Bruce

It’s a sad reality that we in the PI legal industry know all too well. People trust their loved ones to the care of nursing home facilities with the expectation that they’ll receive nurturing and compassion. But what happens so often is that these vulnerable […]

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