The Power of Effective Prompts

by Stephanie Koehler | August 14, 2023

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.


A “prompt” is the opening statement or question you give an AI chatbot. Prompts are the heart of interactions with AI content tools. They guide the AI’s responses and set the tone for the generated content. When crafting prompts, you will get better results with robust specifications, context, and feedback. This blog focuses on creating prompts for OpenAI’s ChatGPT. You can also adapt these concepts for other artificial intelligence language models.


Prompt Tips for Every Type of Request

  • Interacting with an AI chatbot is conversational, so expect some back and forth as you and the chatbot partner get the best result.
  • Introduce yourself and your role, provide context for the request, and clearly state what you want conversationally.
  • If you get stuck, ask the AI to generate your prompts. Define your problem and ask for an example of a prompt that provides a solution.
  • Ask ChatGPT about its knowledge of a particular topic. This can generate ideas and reveal gaps between your output expectations and AI’s current thinking.
  • Provide information about your audience, such as age, education, knowledge, background, etc.
  • Use quotes to call out important words and concepts in the prompts.



Master the Art of Iteration   

Let’s say you’d like to draft a content calendar for your firm’s blog for the next quarter. Start with a prompt that outlines your needs:


“Generate a blog outline for our personal injury law firm’s blog.”


Now it’s time to iterate. With additional prompts, refine the conversation’s focus and add details. Here are a few strategies to use.


Ask the AI for clarifying questions.

Encourage ChatGPT to engage in a back-and-forth dialogue. When requesting that AI ask you questions, you’ll have an opportunity to provide helpful information to improve your results.


“Let’s work together on this. Explain why documenting the auto accident scene is crucial for a personal injury case. Feel free to ask me questions to clarify the types of evidence our potential clients should gather.”


Provide Details on Specific Formatting

Be specific about the formatting and style of the intended output. ChatGPT is an excellent resource for repurposing and summarizing content. Let’s add additional details that transform your request for a blog outline into a fully developed content calendar.


“Generate a content calendar for Q4 2023. Cover topics relevant to potential clients’ pain points and legal needs. Focus on the following personal injury practice areas: Auto, truck, and motorcycle accidents. Include blog and organic social content.



Iterate Using Specific Feedback

After the initial prompt, provide feedback on generated content to refine the AI’s responses iteratively. Be specific about what aspects need improvement or elaboration. For example:


“This is a strong start! Let’s emphasize the importance of seeking medical attention after an accident and highlight the potential long-term health implications. Please elaborate on the role of medical documentation in building a strong legal case.”


Building Complex Prompts 

A complex prompt contains various layers of context, specific requirements, or nuanced elements. Building complex prompts empowers the AI to generate well-informed and tailored content. Include specific details that the AI can acknowledge before producing the response. For instance:


“Considering winter weather conditions, explain how snow and ice might impact auto accident dynamics. Include legal insights into liability in winter accidents and how victims can protect their rights.”


In the dynamic world of personal injury law marketing, understanding how to create compelling prompts can help your firm save time and build its brand. By working with AI tools like ChatGPT, you can enhance your content creation process for various projects. Curious to learn more about AI content and PI marketing? Reach out to for more information!