Category: Industry Trends

Google’s Responsibility You may be asking, “What about Google’s liability in all this?” For the most part, Google has managed to escape. But, how? Remember the Lanham Act and the eight factors used to determine the degree of confusion? In Jurin v. Google Inc., 09-cv-03065 […]

Cary Graham attended the Act at the Speed of Opportunity Conference  on  5/15/12.  Here are a couple of questions we asked Cary when we returned from the conference:

Added to Client Websites Recently: Colon Cleansing Dangers DMAA Workout Supplement Dangers

Is local Cable a good choice for a direct response schedule?  No, it is not. Cable is the perfect example of fragmentation (A term applied to the increasing number of audience subdivisions).  Cable penetration averages around 60% (varies by market), so you are cutting your […]

The #1 station in my market……what does this mean? TV stations tag themselves as being “#1” in their market based on local news ratings.

Several clients have noticed that the general video search on the main page of Google now says “YouTube” rather than “videos.” These same clients have expressed concern that this means the videos living on their main site will no longer be searchable. Not the case. […]

The Nashville Post wrote a piece about how important training is, and how our fearless leader, Arnie, implements what he learns into his business. At cj, we believe that learning about your job makes you do the best you can possibly do. Which is why […]

Evaluating a Mark The legal battle came down to one question: Does a consumer risk the likelihood of confusion as to the source or ownership of the product or service with the defendant’s use of the trademarked language “Binder & Binder”? Courts typically evaluate the […]

Recent Media Placement Strategy Myths Debunked…

Trademarks and Google AdWords Now that we have a little background on trademark law, how does this context fit with the Binder & Binder story, and how does it help us answer the question, “What’s in a name?” It starts with keyword advertising, specifically Google’s […]