Category: Industry Trends

A Series of Social Lies: Part One

The Lie: You have to be on every major social media platform. Your new millennial intern just told you about an awesome social network, and you want to know why you’re not on it. I’m glad you asked. Our reason for not adopting a particular […]

Twitter’s New “Nearby” Feature: What Law Firms Need To Know

Keep On Radar, Wait for Acceptance By Mainstream/Larger Audience   Back in December, Twitter made headlines when it began experimenting with a new feature dubbed “Nearby.”  This new timeline feature lets mobile app Twitter users see tweets from other nearby Twitter users whether they follow […]

Dos and Don’ts for TV Lawyers

Being a lawyer who advertises ain’t easy. You work your ass off  building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back. […]

Nineteen Years…don’t they go by in a blink? Not really!

60 brands supported, 2M leads, $300 million invested in advertising, and the recovery of a few billion dollars by clients has likely made us all older, busier, and in some cases flat worn out. But it has also brought us and our teams a wealth of […]

Humming Along with Google’s Hummingbird

Google recently launched Hummingbird, a major update to its search algorithm. Hummingbird changes the way Google searches the Web by: Increasing the importance of location, social media connections, and past searches Your location when you search, who you follow on social networking sites, and what […]

Hummingbird: How Google’s New Search Algorithm Impacts You

This blog post was written by Interactive Web Copywriter Reid Akins in collaboration with cj’s Search team. Google just changed the search game again. The company’s newest search algorithm, called Hummingbird, was announced on September 26, 2013, to coincide with the company’s 15th anniversary. Hummingbird […]

It’s a Win for the Consumer…Really?

There was an article posted on Forbes.com back in February that’s just now getting attention in the IP circles.  It focused on a Wisconsin case dealing with keyword advertising where one firm bought another firm’s name in their PPC program that ended in a lawsuit.  […]

Google says: “We take trademarks seriously”

In our ongoing attempts to get a straight answer from Google regarding their monitoring of trademarks being used without authorization, our interactive team came across a procedure for filing complaints that also serves as a registration portal for trademarks.  Simply put, by registering our trademarks […]

Tort Report (da Vinci Surgical Robot Update)

da Vinci Surgical Robot—Update The da Vinci surgical robot, installed in more than 2,000 hospitals across the country, has come under increased FDA scrutiny after a 34 percent increase in the risk of incidents—some of which were fatal—was reported from 2011 to 2012. During that […]

SEO Highlights: Issue 3

This blog post was written by Matthew Wilson, an SEO Specialist at cj Advertising. In this issue of “SEO Highlights”, our main focus will be on what the newest Penguin algorithm update means for search. The dust is still settling after the newest Penguin algorithm […]