Google Analytics: Where Have All Your Visitors Gone?

by Renee Brank | June 4, 2014

Don’t worry—they’re still coming to your site, they’re just being labeled differently.

Google recently changed the terminology used in its Google Analytics platform:

  • Visitors are now called “users.”
  • Visits are now called “sessions.”

Why the name change?

Google recently consolidated multiple platforms (mobile, desktop, web apps, mobile apps) into a single analytics report. Previously, some metrics and dimensions had different names in app views and web views. Google says the name change standardizes the terminology, giving “a clear and consistent way to analyze and refer to all of your Google Analytics data.”

So whether you call them visitors, users, visits, or sessions, it’s a metric that by any other name still tracks as sweetly.