Category: Our Services
What’s the Value of Checking TV Invoices?
That’s the value of credits and free spots that cj’s Media team secured for our clients in 1Q 2013*. With at least three people looking at each invoice, nothing gets by us! To find out more about the Media buying process, please contact your Client […]
YOUR Firm. YOUR Town. YOUR Team.
April was a crazy month for the EXP team—in a good way. We visited Carter Mario Injury Lawyers, Joye Law Firm, and John Bales Attorneys for amazing multi-day shoots that will help all three firms stand out in their markets. The true magic of EXP […]
The Power of Quality Web Content
This post was written by Interactive Web Copywriter Mike Hoffman at cj Advertising. In an era of short attention spans, complex search engine algorithms, and 140 character tweets, it’s no secret that people expect fast access to the information they need. But your website needs […]
What Is A/B Testing, and Why Do We Do It?
When cj’s Interactive team builds a website, it’s up to our UX specialist to make it visually appealing, user friendly, and built to convert. A/B testing helps us achieve this goal. What Is A/B Testing?
Social Security: The Game Is Changing
This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]
Media Placement – Core Belief #3
#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs.
‘Space Aliens’ Take Over TN Supreme Court
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]
Media Placement – Core Belief #2
#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.
Yellow Pages: Are You Using All the Data to Your Advantage?
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]
Pay-Per-Click: We Don’t Set It and Forget It
We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]