Exact-Match Domains – What’s the Value?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
A couple of weeks ago, Google engineer Matt Cutts tweeted the following: Minor weather report; small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
Staying Ahead of the Curve with Your 2013 Media Schedules
Category: Our Services
This content has been reviewed by Gary O. Bruce
With football gracing our TVs every weekend and the World Series just days away, one thing is for sure: it’s officially negotiating season for cj’s Media team!
Media Placement – Core Belief #7
Category: Our Services
This content has been reviewed by Gary O. Bruce
#7. SAVING CABLE FOR LATER. Cable is not an effective direct response vehicle.
Media Placement – Core Belief #6
Category: Our Services
This content has been reviewed by Gary O. Bruce
# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us: 1) place the most effective buys, 2) understand the market, 3) stay informed about the competition, and 4) […]
Media Placement – Core Belief #5
Category: Our Services
This content has been reviewed by Gary O. Bruce
#5. MONDAYS & TUESDAYS. Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.
Google+ Pages Has Replaced Google+ Local / Places
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
We have had a major, but positive, change occur in the search engine world.
Social Media’s Impact on Word-of-Mouth Marketing
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]
What drives our buying strategy? CALLS!
Category: Our Services
This content has been reviewed by Gary O. Bruce
At cj, our Media team carefully analyzes which programs generate the most calls for our clients. Ratings, target demographics, reach and frequency, and efficiencies are all important in television advertising, but when it comes to impacting your bottom line, there’s nothing more effective than phone […]
Points or Calls?
Category: Our Services
This content has been reviewed by Gary O. Bruce
Do we buy GRP’s (gross rating points), or do we buy calls? The answer is really both–in a way. We buy spots to generate calls, not deliver points. We use points as a tool for negotiating low rates as well as adding free spots (via […]
Cable TV – Direct Response?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Is local Cable a good choice for a direct response schedule? No, it is not. Cable is the perfect example of fragmentation (A term applied to the increasing number of audience subdivisions). Cable penetration averages around 60% (varies by market), so you are cutting your […]