Category: Our Services

Wouldn’t it be great if your clients called you immediately after their accidents? Of course it would! Well, Production’s new template, Within Days, puts the pressure on them to pick up their phones right now! And the best part is: If cj has access to your […]

#8. MAXING OUT. Always max out the DR schedule before placing any Image schedules.

A couple of weeks ago, Google engineer Matt Cutts tweeted the following: Minor weather report; small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.

With football gracing our TVs every weekend and the World Series just days away, one thing is for sure: it’s officially negotiating season for cj’s Media team!

#7. SAVING CABLE FOR LATER. Cable is not an effective direct response vehicle.

# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us:  1) place the most effective buys,  2) understand the market,  3) stay informed about the competition, and  4) […]

#5. MONDAYS & TUESDAYS. Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.

We have had a major, but positive, change occur in the search engine world.

With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]

At cj, our Media team carefully analyzes which programs generate the most calls for our clients. Ratings, target demographics, reach and frequency, and efficiencies are all important in television advertising, but when it comes to impacting your bottom line, there’s nothing more effective than phone […]