Social Media’s Impact on Word-of-Mouth Marketing
August 22nd, 2012|
That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for their loss, Progressive hired an in-house attorney to represent the at-fault driver.
After receiving thousands of complaints about the case on its Twitter account, Progressive finally agreed to pay a $75,000 settlement to Katie’s family.
If you have questions about social media’s impact on your brand, contact your Brand Strategist today.