Why the Google Map Pack Matters for Your Personal Injury Law Firm
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
John is a construction worker. As is common in his line of work, he suffers an injury due to faulty equipment. Seeking legal help, he picks up his phone and types “personal injury lawyer” into Google. As the results load, so does the Map Pack […]
What Is Unhelpful Content? (And How to Address It on Your Site)
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
One of Google’s top priorities is offering search results that readers find valuable. This ensures people trust their product, find it useful, and continue to use it. So, in August 2022, Google began rolling out a “helpful content update,” which sought to improve the quality […]
Building Client Relationships in the Post-Cookie Era
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In a significant shift that impacts the digital marketing landscape, Google has announced its decision to continue supporting third-party cookies in its Chrome browser. This announcement, made on July 22, 2024, marks a reversal of the company’s previous plans to phase out these tracking tools. […]
Understanding the Distinctions Between PPC and LSA Advertising
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]
5 Do’s and Don’ts for Writing Compelling Legal Blogs and Emails
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]
Design Inspiration for Personal Injury Law Websites
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Websites aren’t just digital brochures for companies. They’re vital tools in any effective marketing strategy, especially for personal injury law firms. Simply put, your website is the front door to your legal services, and it’s often your first point of contact with potential clients. So, […]
Connecting with Clients through Social Media: A Personal Injury Lawyer’s Guide
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In today’s digital age, having an active presence on social media is essential for personal injury law firms looking to connect with clients and build a strong online presence. With millions of users scrolling through various platforms daily, social media offers a unique opportunity to […]
Efficient Ad Spend in PPC Campaigns
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]
Our Favorite GPT AI Tools for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]
Creating Conversion-Focused Content for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]