Testimonial Shooting Tips Part II: The Story
Category: Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
At Creative Services, we pride ourselves on our ability to produce outstanding testimonials for law firms. But if you MUST shoot your own testimonials in between our scheduled visits, please watch our two-part video series that’s packed with our best production techniques. After all, wouldn’t it be […]
Vlog: Tips For Shooting Your Own Testimonials
Category: Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Jenny Madison, Copywriter at cj Advertising. Testimonials from satisfied clients are a form of advertising that’s hard to beat. Testimonials work. In fact, they work so well that we at cj Advertising want the law firms on our client roster […]
Twitter’s New “Nearby” Feature: What Law Firms Need To Know
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
Keep On Radar, Wait for Acceptance By Mainstream/Larger Audience Back in December, Twitter made headlines when it began experimenting with a new feature dubbed “Nearby.” This new timeline feature lets mobile app Twitter users see tweets from other nearby Twitter users whether they follow […]
Have You Passed cjTrack 101?
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Thanks to all who joined us for cjTrack 101 at the cj Conference. Skipped class that day? Caitlin Zarrella, our Media Data Manager, is ready to teach you and members of your team the Power of cjTrack. If you passed the class and are ready […]
How Can Injury Lawyers Create an Advantage?
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Legal matters are adversarial by nature. It’s usually somebody versus somebody else. But for personal injury lawyers, the battlefields sprawl beyond courtrooms and negotiating tables. Successful firms must implement marketing and business strategies that other lawyers can’t even fathom. That’s precisely why cj Advertising invited […]
Media Placement – Core Belief #4
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
#4. TENS & THIRTIES. Place your :10’s to run with (same day/same program) at least 1x :30 because the :10’s need the support of the full :30 message. Tens are a key way to add frequency at an inexpensive rate.
Ask Yourself Why
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
This post was written by Cary Graham, Copywriter at cj Advertising. Back in September 2009, Simon Sinek, author of Start with Why, spoke at TEDx. Since then, the video of his talk has been viewed more than 10 million times on TED.com. More than a […]
Disclaimers: Better Safe Than Sorry
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
During our September cj conference, we brought everyone up to speed on our philosophy and processes concerning disclaimers and the advertising rules. Among ethics lawyers the advertising rules are sometimes affectionately referred to as the “The Magic 7s”…because in most states they’re found in Section […]
You’re Here…Now What?
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Your initial goals are met, your call and case volumes are up, and you have expanded or added to your office. You like your brand, your marketing, and your progress, and you have upgraded a few positions in your org chart. You are no longer […]
Does It Ever Sink In?
Category: Culture Law Firm Operations
This content has been reviewed by Gary O. Bruce
We preach and preach about growing the agency, growing your brand, growing your operational ability, growing your culture, your customer service, your marketing budget, the quality of your people, the bandwidth of your Internet connection, and even the openness of your mind toward the future. […]