Category: Law Firm Operations

The legal landscape is constantly evolving, and staying ahead of the curve is important for personal injury law firms. By attending industry conferences, you have the opportunity to network with peers, gain invaluable insights from top legal experts, and learn more about the latest technologies […]

Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]

We had an impressive virtual cj Intake Roundtable last week! All 23 firms were present, engaged, and ready to share what’s working and what’s not working. It became clear during our meeting that those attending were most interested in reliable services for remote sign-ups, chat, and […]

What is the most important lead source that you should be maximizing? REFERRALS. In our team’s years in the legal industry, we can tell you two key things about them:  The highest value cases often come from past clients or other people in your network. The […]

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]

You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped […]

Back in the summer of 2014, a hot topic was a Texas State Bar Opinion designating the use of job titles such as COO, CFO, or CMO as potentially inviting unwanted scrutiny by your State Bar. According to that opinion, giving a law firm employee […]

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area. Some digital marketers claim this technology will change the way businesses market online. […]

My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of […]

Every month, cj sends a Competitive Spending Analysis (CSA) Report for each of your markets. In a nut shell, this report gives us a general idea of how your firm’s TV spending stacks up against your competitors. You’ve probably looked at this and thought “Wow, […]