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Media Placement – Core Belief #4

by Angel Putman | May 28th, 2013

#4. TENS & THIRTIES.

Place your :10’s to run with (same day/same program) at least 1x :30 because the :10’s need the support of the full :30 message.  Tens are a key way to add frequency at an inexpensive rate.

Placing :10’s and :30’s in the same program is an efficient way to get the message out and get the attention of the viewer.

NEXT: BELIEF #5. MONDAYS & TUESDAYS