Media Placement – Core Belief #4
May 28th, 2013|
#4. TENS & THIRTIES.
Place your :10’s to run with (same day/same program) at least 1x :30 because the :10’s need the support of the full :30 message. Tens are a key way to add frequency at an inexpensive rate.
Placing :10’s and :30’s in the same program is an efficient way to get the message out and get the attention of the viewer.
NEXT: BELIEF #5. MONDAYS & TUESDAYS