Category: Industry Trends

Google has confirmed that Call ads (formerly Call-only ads) are being deprecated in favor of Responsive Search Ads (RSAs) with Call Assets. In practical terms, Google will remove the ability to create new call ads in February 2026, and existing call ads will stop serving […]

If you’ve been hearing terms like AI Overviews, LLMs, AEO, or GEO, and wondering whether SEO is now just a bowl of alphabet soup… you’re not alone. The truth is that in 2026, the phrase “SEO” doesn’t mean what it used to, but that’s good news! The firms that understand […]

If you work in legal marketing, you probably feel like everything is changing at an unprecedented rate. AI Overviews are pushing website links further down the page. Large language models (LLMs) are answering questions before people ever see your site. Written content is easier than […]

Google packed a lot into early December: A new core update Confirmation that it quietly runs smaller updates all the time New AI Mode link behavior An expansion of Web Guide New research on Local Pack ranking signals Fresh data showing how people actually use AI […]

Internet search continues to evolve rapidly. The changes aren’t just in where users look for answers, but also in how search engines retrieve information and how AI systems interpret the web as a whole. This month’s trends reveal rising AI visibility, major shifts in click-through […]

YouTube has evolved far beyond a platform for viral videos and entertainment, becoming the second-largest search engine in the world. For personal injury law firms looking to expand their digital presence and connect with potential clients, YouTube offers an opportunity distinct from traditional search engine […]

Search continues to evolve faster than ever, not just in how Google ranks content, but in how people look for answers, where they look, and what they trust. This month’s updates highlight a major recalibration in search data, growing shifts in user behavior, and the […]

If you’re still thinking about TV advertising the way you did five years ago, you could be missing out on some major opportunities for your brand. You might assume, for example, that TV advertising is too expensive or complex for your personal injury law firm. […]

The rise of AI has caused a seismic shift in law firm marketing. For example, Google’s Search Generative Experience (SGE) has turned traditional pages of organic search results filled with blue links into full-blown AI answers delivered directly by Google itself. What do these mean […]

The pace of change in legal marketing is accelerating, and at the center of it all is Artificial Intelligence. For many law firms, the constant stream of new tools, shifting search engine behaviors, and bold claims can feel overwhelming. How do you separate the hype […]