Best Personal Injury Marketing Practices for Special Case Types
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Personal injury law is a diverse field with various case types requiring unique marketing approaches. Whether you’re targeting nursing home abuse, birth injuries, or big truck accidents, your marketing strategy should be tailored to reach the right audience at the right time. In this blog […]
How Your Social Media Strategy Can Benefit Your Firm’s SEO
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Many law firms invest lots of time and effort into their social media strategy posting updates, sharing content, and engaging with followers, often with the express purpose of gaining leads and new clients. In fact, 70% of law firms incorporated social media in their marketing […]
An Essential Guide to Social Video for Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Video marketing has become an essential tool for businesses across all industries. In fact, of the 89% of businesses that use video as a marketing tool, 88% report that it has helped them generate leads. Keep reading to learn the power of video marketing for […]
How to Gain Ground in Local Search
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
When searching for a personal injury lawyer online, the vast majority of your potential clients won’t google “personal injury lawyer in [city name]”—they’ll simply type “personal injury lawyer,” and Google will do the rest, adjusting search results based on that potential client’s location. If you […]
Attract Clients Year-Round With Evergreen Website Content
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
For personal injury law firms, content marketing is an essential strategy for attracting new clients and establishing authority in the legal space. With well-planned content, your firm can reach potential clients at every stage of their journey—from researching their legal options to actively choosing an […]
Top SEO Trends to Watch in 2025
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Now that 2025 is firmly underway, the SEO landscape is undergoing fundamental changes. To remain competitive, law firms and marketers must stay informed about all the developments shaping the organic search world. From advancements in large language models (LLMs) to shifts in user behavior, here […]
Google’s Performance Max Ad Campaigns
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Google’s Performance Max (PMax) is a fully automated ad campaign that uses Google’s advanced technology to reach potential clients and customers across all of Google’s platforms. It was designed in a way that can help your firm maximize conversions and performance by allocating your budgets […]
Why Google’s AI Overviews Matter for Personal Injury Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
If you’re reading this blog, you likely know how important it is to take the time and effort to build your firm’s brand online. But many people don’t know or realize that Google’s AI Overview tool can be your soldier in this struggle. The Overview […]
Unlocking the Impact of Netflix Campaigns
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
As your advertising partner, we’re always digging into the numbers to find what works best for your law firm’s marketing investment. Over the summer, we added Netflix to the media mix for several cj clients. Recently, we analyzed the impact in five different markets during […]
Securing Local Media Press Coverage for Personal Injury Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
In the competitive landscape of personal injury law, securing local media coverage is essential for building brand awareness, establishing credibility, and attracting new cases and potential leads. While both paid ads and local earned media are great ways to build brand awareness and reach your […]