FiSH!: Keep Your Culture Swimming in a Positive Direction
Category: Culture
This content has been reviewed by Gary O. Bruce
If you’re a cj client or friend of the agency, you’ve most likely heard someone talk about our FiSH! team. Whether you’ve seen our social media posts about FiSH-sponsored events or you’ve visited our office and witnessed grown people dress in camel suits while handing […]
When You’re a Hammer, Every Problem is a Nail
Category: Culture Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]
Holding Back the Camel vs. Racing Forward the Herd
Category: Culture
This content has been reviewed by Gary O. Bruce
Day 1: September 15, 1994 After being fired in September 1994, I made three now legendary phone calls to J. Marshall Hughes, Bob Crumley, and Bill Berg. All three said yes to being the first clients of what would grow to become the biggest, best, and most […]
Winning is Earned, Not Given
Category: Culture
This content has been reviewed by Gary O. Bruce
FOR YEARS, I’ve employed a bit of self-deprecating humor by saying, “no team I’ve ever cheered for has won a championship.” Many have come close, including the NFL Tennessee Titans in 1999 and the NHL Nashville Predators just this year (2017). However, this summer, my […]
Get Out. Let Others In.
Category: Culture
This content has been reviewed by Gary O. Bruce
Question…How many personal injury law firms have you visited, toured, and learned from in your career? It doesn’t matter if they are in your market, or far, far away. Because the learning that happens in someone else’s shop is often above and beyond the effects […]
Arnie’s Got a Book: What’s Up With That?
This content has been reviewed by Gary O. Bruce
Here’s a riddle for you: There are four seagulls sitting on the dock. Three decide to leave. How many seagulls are left? Answer: Four. Why?
Why We Ask? What We Learn?
Category: Culture
This content has been reviewed by Gary O. Bruce
Five years ago, in the spring of 2011, the agency started asking for feedback from its clients via the following question: “Balancing the agency’s history of accomplishment for your firm with our work over the past 90 days, how happy are you with the agency’s […]
Station Client Relationships – The cj Way
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
In the advertising world there is a long-standing unspoken “rule” that if an advertiser has an agency of record, all information, pitches, offers, tickets, incentive trips, everything flows through the agency first. I mean, who wouldn’t want first dibs on a tickets to an Adele […]
At cj Advertising, Lawyers Rock!
Category: Culture
This content has been reviewed by Gary O. Bruce
This post was written by Nicole Melton, Producer at cj Advertising. Jon Bon Jovi, Dolly Parton, Drew Brees, Taylor Swift, George Jones, Lionel Richie, Orlando Bloom, Ray Charles, Tommy Lee… What do these celebrities have in common? They all were interviewed by me and/or appeared […]
Clap along… if you know… what happiness is to you!
This content has been reviewed by Gary O. Bruce
Since 2011, the agency has proactively and regularly asked our clients, “How we doin’?”