What will your firm accomplish in 2013? What extraordinary things will your staff do for your clients, for your community, and for your practice? More important, what will you do to capture those moments and share them with the world?
As the executive producer for EXP, I encourage you to put together a plan for telling your firm’s story in 2013. What events will take place? Who will attend? Who will take pictures and shoot video? These questions should be answered well in advance, because after an event, the last thing you want to hear is, “Did anyone get pictures of that?”
Part of your plan should include how to craft the visual content into good old fashioned stories that will enhance your entire Web presence. And it’s not just about capturing key moments. It’s also about reaping the benefit of sharing them on your website, your Facebook page, your Twitter feed, etc. EXP would love to help you do that.
Our goal for 2013 is to help you tell your stories. Even if they originate on someone’s iPhone in your office, we want to take those key moments and make them compelling.
Internally, we’ve gone through a rebranding effort and established a new pricing structure that will ensure you only pay for the videos that add value to your website. We’re creating new forms of video that are more in line with the uniqueness of your firm. Our objective is to demonstrate that video on your website is not a luxury, but a necessity, and that the true value is not just strong SEO, but engagement that will help turn more visitors into clients.
You’re in the business of helping people live out stories with a happy ending. We’re in the business of helping you tell those stories.
We’ve got our plan in place. Let us help you make yours.
Here’s to 2013!
P.S. Click on our EXP Logo to visit our YouTube page to see a few examples of firm’s stories.