Keeping the SPOTlight on Your Calls

You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]

Interpreting Your Competitive Spending Analysis Report

Every month, cj sends a Competitive Spending Analysis (CSA) Report for each of your markets. In a nut shell, this report gives us a general idea of how your firm’s TV spending stacks up against your competitors. You’ve probably looked at this and thought “Wow, […]