From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active schedules. So what exactly does it mean when the affiliates change?
The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]
Why TV Is Still #1
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]
From Soaps to Judge Shows: How the Daytime Lineup Changes
TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]
Keeping You in the Hulu Loop
Even with the landscape of television changing, broadcast still maintains strong viewership. But, over-the-top (OTT) services continue to grow, with the likes of Hulu Plus, Netflix, and Amazon Prime Instant Video becoming household names. The question is: what can these online video services do for […]