Tag: tracking

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]

Do we buy GRP’s (gross rating points), or do we buy calls?  The answer is really both–in a way.  We buy spots to generate calls, not deliver points.  We use points as a tool for negotiating low rates as well as adding free spots (via […]