To rattle off the names of all the law firms EXP worked with and visited in 2013 would sound like the Johnny Cash song I’ve Been Everywhere. Suffice it to say, this was a crazy friggin’ year for us. The EXP crew worked with more law firms, […]
Dos and Don’ts for TV Lawyers
Being a lawyer who advertises ain’t easy. You work your ass off building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back. […]
The Select Shoot: Pick a Winner
One of the great advantages of being a cj client is tapping into the wisdom of other likeminded personal injury entrepreneurs. This agency fosters an environment where clients help each other solve issues with business strategy, case opportunities, and best of all, marketing. In Creative […]
Social Proof 2: Man’s New Best Friend
This post was written by Nicole Melton, Producer at cj Advertising. In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap. As author Robert Cialdini explained in his book Influence: The Psychology […]
Social Proof: Everybody Calls a Lawyer
This post was written by Nicole Melton, Producer at cj Advertising. Proof is pretty important to lawyers, right? If you’re going to sway a judge or a jury, you better hope you have some. In criminal cases, “Exhibit A” can literally mean life or death. Proof […]
Why Accident Victims Call Law Firms
Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research. And whenever the available info becomes a little stale, we’re not […]
Ask Yourself Why
This post was written by Cary Graham, Copywriter at cj Advertising. Back in September 2009, Simon Sinek, author of Start with Why, spoke at TEDx. Since then, the video of his talk has been viewed more than 10 million times on TED.com. More than a […]
Mike Bottaro’s Spot “Selection”
Car Accident? It’s Good to Know…Mike Bottaro! Mike Bottaro was the first to take advantage of our new Select Shoot option. It incorporates proven scripts, a cool pre-produced graphics package, and best of all, a quick turnaround. Check it out! For details about the benefits […]
Social Security: The Game Is Changing
This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]
Rocky Mountain Hi!
During our week long shoot in Colorado, we captured the McDivitt family in their “natural habitat.” This firm truly cares about their community, and they want to share that message. In a heartfelt spot called “Family Community,” you can see and believe that McDivitt Law […]