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The Counterintuitive Truth About Summer Legal Marketing When many personal injury firms dial back their summer advertising budgets, they’re actually walking away from one of the year’s most lucrative opportunities. Conventional wisdom suggests potential clients may be too busy with vacations and outdoor activities to […]

Motorcycle accidents represent a $16+ billion annual opportunity for personal injury firms—yet most fail to capture these premium cases. Why? They’re buried in generic auto accident marketing. The cj Advertising playbook positions your firm as the go-to motorcycle accident specialists, attracting higher-value cases your competitors […]

Personal injury law is a diverse field with various case types requiring unique marketing approaches. Whether you’re targeting nursing home abuse, birth injuries, or big truck accidents, your marketing strategy should be tailored to reach the right audience at the right time. In this blog […]

Many law firms invest lots of time and effort into their social media strategy posting updates, sharing content, and engaging with followers, often with the express purpose of gaining leads and new clients. In fact, 70% of law firms incorporated social media in their marketing […]

Video marketing has become an essential tool for businesses across all industries. In fact, of the 89% of businesses that use video as a marketing tool, 88% report that it has helped them generate leads. Keep reading to learn the power of video marketing for […]

In personal injury law, trust isn’t just a buzzword—it’s the foundation of successful client relationships. When potential clients search for legal representation, they’re often dealing with life-altering injuries, mounting medical bills, and significant emotional stress. This makes it crucial to establish trust from the very […]

When searching for a personal injury lawyer online, the vast majority of your potential clients won’t google “personal injury lawyer in [city name]”—they’ll simply type “personal injury lawyer,” and Google will do the rest, adjusting search results based on that potential client’s location. If you […]

For personal injury law firms, content marketing is an essential strategy for attracting new clients and establishing authority in the legal space. With well-planned content, your firm can reach potential clients at every stage of their journey—from researching their legal options to actively choosing an […]

Now that 2025 is firmly underway, the SEO landscape is undergoing fundamental changes. To remain competitive, law firms and marketers must stay informed about all the developments shaping the organic search world. From advancements in large language models (LLMs) to shifts in user behavior, here […]