Blog
Building Client Relationships in the Post-Cookie Era
In a significant shift that impacts the digital marketing landscape, Google has announced its decision to continue supporting third-party cookies in its Chrome browser. This announcement, made on July 22, 2024, marks a reversal of the company’s previous plans to phase out these tracking tools. […]
Email Marketing Guide for Personal Injury Law Firms
At cj Advertising, we’ve helped personal injury law firms dominate their markets since 1994. In that time, our expertise has extended into the realm of digital marketing. With more than 300 million regular internet users in the U.S. alone as of 2023, digital marketing has […]
Don’t Get Sent to Spam! Your Guide to Google and Yahoo’s 2024 Email Rules
Building and launching successful email marketing campaigns for your law firm requires knowledge, planning, and constant tweaking and analysis. It also requires following specific guidelines set by some of the most popular email clients, including Google and Yahoo. While guidelines for sending marketing emails to […]
Recent SMS Regulations: What Every Law Firm Should Know
SMS Messaging: A Way for Firms to Connect Text messaging is a powerful tool for connecting personal injury law firms with their clients. Firms can use text messages to communicate case updates, follow up on leads, solicit reviews, and share information. But before starting […]
The Power of Effective Prompts
In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples. A “prompt” is the opening statement or question you […]
Sample Privacy Policy
Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]
SMS Marketing for PI Firms: Ensuring Compliance and Building Client Connections
Disclaimer: This blog provides an overview of SMS messaging compliance in the context of personal injury law firms. The information is not intended as definitive legal advice. Due to the evolving nature of regulations, always refer to current guidelines and consult with legal professionals for […]
SMS vs. Email Marketing: Which Is Better?
Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]
Email Metrics to Watch in 2022
Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]