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SMS vs. Email Marketing: Which Is Better?

Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]

Email Metrics to Watch in 2022

Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]