Building Client Relationships in the Post-Cookie Era

The digital landscape is undergoing a huge shift that impacts all sectors, including legal marketing. Specifically, this shift is the demise of third-party cookies, tracking codes placed on website visitors’ computers or devices. For law firms, the end of third-party cookies means a new era […]

Email Marketing Guide for Personal Injury Law Firms

At cj Advertising, we’ve helped personal injury law firms dominate their markets since 1994. In that time, our expertise has extended into the realm of digital marketing. With more than 300 million regular internet users in the U.S. alone as of 2023, digital marketing has […]

Don’t Get Sent to Spam! Your Guide to Google and Yahoo’s 2024 Email Rules

Building and launching successful email marketing campaigns for your law firm requires knowledge, planning, and constant tweaking and analysis. It also requires following specific guidelines set by some of the most popular email clients, including Google and Yahoo. While guidelines for sending marketing emails to […]

Recent SMS Regulations: What Every Law Firm Should Know

SMS Messaging: A Way for Firms to Connect   Text messaging is a powerful tool for connecting personal injury law firms with their clients. Firms can use text messages to communicate case updates, follow up on leads, solicit reviews, and share information. But before starting […]

The Power of Effective Prompts

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.   A “prompt” is the opening statement or question you […]

Sample Privacy Policy

Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]

SMS Marketing for PI Firms: Ensuring Compliance and Building Client Connections

Disclaimer: This blog provides an overview of SMS messaging compliance in the context of personal injury law firms. The information is not intended as definitive legal advice. Due to the evolving nature of regulations, always refer to current guidelines and consult with legal professionals for […]

SMS vs. Email Marketing: Which Is Better?

Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]

Email Metrics to Watch in 2022

Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]