“Messages that fail to fascinate will become irrelevant. It’s that simple.”
-Sally Hogshead, keynote speaker at cj Conference 2012
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If you’re a cj client or friend of the agency, you’ve most likely heard someone talk about our FiSH! team. Whether you’ve seen our social media posts about FiSH-sponsored events or you’ve visited our office and witnessed grown people dress in camel suits while handing […]
Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]
Day 1: September 15, 1994 After being fired in September 1994, I made three now legendary phone calls to J. Marshall Hughes, Bob Crumley, and Bill Berg. All three said yes to being the first clients of what would grow to become the biggest, best, and most […]