Advantages of Working With a Funding Company

There are many options available to law firms for loans and funding for start-ups, capital, and growth. There are traditional methods like Small Business Loans along with companies offering specific types of funding for personal injury law firms. Law Firm Financing Is Different From Law […]

Communication Between Marketing and Intake

In last week’s blog post, we wrote about the importance of having a detailed marketing calendar for 2023. Now that you know your plans for the coming year, it’s time to ensure that you keep everyone else in your firm in the loop as well.  […]

The Marketing KPIs You Need To Be Tracking

“We must realize – and act on the realization – that if we try to focus on everything, we focus on nothing.”  John Doerr, author of Measure What Matters  This quote rings true in many circumstances, but especially in the world of marketing for Personal […]

Why Your Firm Needs Core Values

In recent years, we’ve heard a lot of buzz about company “core values” – you may have seen them in job postings, social media content, or highlighted throughout businesses websites. If you have not jumped on the trend and identified official company values at your […]

How to Get the Most Out of an Answering Service for Your Firm

Potential clients may reach out to your firm at any time, day or night, weekday or weekend. When they do, it’s extremely important for your firm to be prepared and equipped to not only take their calls, but to also be ready to take their […]

The DO’s and DON’Ts of Intake

Intake is your firm’s first impression with clients (and potential future referrers!). In fact, every single one of your new leads will experience your intake process. Because first impressions are often lasting ones, it’s critical to get it right. When your intake process is on […]

How the 80/20 Rule Can Help You Manage Your Personal Injury Law Firm

You may have heard of the Pareto Principle or the “80/20 rule.” This principle, first put forward by Italian economist and philosopher Vilfredo Pareto, suggests that 20% of your effort will generate 80% of your income. So that means 80% of your effort is only […]

3 Metrics You MUST Monitor Weekly to Know Your Firm’s Health

If you were stranded on a desert island and only had access to three key metrics to know if your firm is healthy, what would you want to see? While there are several metrics that can tell you a lot about your firm’s overall health, […]

Does Your Nursing Home Marketing Strategy Tell Your Market What to Look for and Where to Turn?

It’s a sad reality that we in the PI legal industry know all too well. People trust their loved ones to the care of nursing home facilities with the expectation that they’ll receive nurturing and compassion. But what happens so often is that these vulnerable […]