Blog
How AI Overviews Are Changing Personal Injury Lead Generation
Your prospective clients are getting their first answer before they ever reach a list of law firms. When someone types a question about a car accident or a medical bill into Google, an AI Overview now sits at the top of the page and answers […]
Behind the Out of the Box Shoot: How cj Advertising Builds Creative That Cuts Through the Clutter
Generic legal advertising sounds like every other firm: a name, a promise, a phone number. cj Advertising’s recent Out of the Box shoot was built to break that pattern for ten clients who signed on for something different. Why This Matters for PI Firms Firms […]
cj Advertising’s Micki Love Named 2026 Cynopsis Top Women in Media Honoree
The recognition spotlights Love’s leadership as President and CEO of cj Advertising, marking more than 30 years of focus on personal injury law firm marketing. NASHVILLE, Tenn. (Sept. 21, 2026) — cj Advertising announced today that Micki Love, its President and CEO, has been named […]
Achieving Market Domination in Legal Advertising
The personal injury market doesn’t wait. When someone gets hurt, their window of decision is short. They’re conducting a Google search on next steps often within hours of their accident, comparing law firms within days, and ultimately signing with the firm who they most feel […]
Can PI Firms Advertise on ChatGPT? Where the Opportunity Stands Today
People are increasingly turning to ChatGPT for questions that your firm can answer, like what they should do after a car accident, whether they need a lawyer, and who pays their medical bills while their case is open. That is a high-intent moment, and it […]
Micki Love Named a 2026 Nashville Titan 100 Honoree
NASHVILLE, Tenn., Aug. 20, 2026 — Titan CEO and headline sponsor RMG Erectors & Constructors are pleased to announce Micki Love, CEO and President of cj Advertising, as a 2026 Nashville Titan 100 honoree. This marks the second consecutive year Love has received the honor. The Titan 100 program recognizes Nashville’s Top […]
More Than a Press Release: How Digital PR Builds AI Visibility and Authority for PI Firms
Search is changing faster than most PI firms realize. Google’s traditional results now share the page with AI-generated answers, and tools like ChatGPT, Perplexity, and Google’s AI Overviews are answering legal questions directly, pulling from sources they consider authoritative. Showing up in those answers takes […]
Why Attorney Bios Are Now an SEO and GEO Priority
Most PI firms guard their Google reviews like a moat. You watch the star rating, you respond to the difficult ones, and you know what a dip in that number can cost you in a competitive market. Your attorney bios deserve that same attention, and […]
Google Is Changing How Local Services Ads Are Managed. Here Is What PI Firms Need to Know.
Google is retiring its standalone Local Services Ads (LSAs) dashboard and migrating all existing LSA campaigns into Google Ads. The rollout begins in August 2026 and runs through 2027. For PI firms currently running LSAs, the platform is changing, but the leads are not. Why LSAs Matter for PI Firms […]