Our Family of Firms
cj National is a trusted partner of some of the biggest firms in the industry. Why? Because our campaigns perform. Firms we work with include:
Mass Torts Made Easy
Effective creative is integral to a TV campaign’s performance. Our spots include highly targeted language and engaging visuals customized to drive responses to your call center, directly to your firm, or to a third party—the choice is yours. We provide unique, free 800 numbers to track each individual lead from phone number to signed contract.
With a comprehensive buying strategy across multiple platforms, our team stays ahead of fluctuating market conditions, trending patterns, and viewing levels. Our media buys are targeted to project-specific demographics, profiling your potential clients and their injuries. We negotiate the best rates on your behalf through relationships that are unparalleled in the industry.
The success of your campaign depends on detailed tracking and the analysis of multiple metrics. With a primary focus on conversion from lead to contract, we continually optimize campaigns for best results. We are partners with the same goal: to help people in need while maximizing your return on investment.
With an average tenure of almost 20 years, our leadership team thoroughly understands the national legal advertising landscape. Capitalize on the strength and experience of the #1 legal advertising agency and contact us today.
Meet Our Team
Frequently Asked Questions
How does the process work to get a national TV campaign on air?
First, we will discuss your firm’s case acquisition goals and specific injury criteria on the project you want to pursue. Once those items are defined, we’ll craft a well-honed, Bar-compliant script. The language will focus on producing highly-qualified leads, minimizing unnecessary calls. The commercial will engage the viewer through emotion and repetition of the call to action. Because we produce the spots in-house, we’ll quickly be ready for air, because as you well know, many projects are time sensitive. Next, we dive in to the demographics and the psychology of the injured people we’re seeking. This knowledge will inform where we want to place the commercials and we’ll begin the network negotiation process. Each week as the campaign progresses, we’ll analyze the results data to confirm we’re reaching the right viewers, generating a maximum number of qualified leads and contracts.
Where do my calls go?
That’s up to you! If your firm has its own intake staff or call center, that’s easy. If not, we have a network of great recommendations who can expertly handle intake on your behalf. One thing is for sure – we recommend using multiple 800 numbers on the campaign so we can track exactly where the leads and contracts are coming from. We use this data to optimize the media buy each week, constantly pushing for better efficiencies. We provide free tracking numbers that will point to your firm even six months after the campaign has ended so that you can capture all drag leads.
What campaign metrics should I be tracking?
Tracking results data from any marketing effort is very important. You must be able to calculate the return on investment for every campaign. The most basic metric to track is cost per lead, but a more important metric is cost per contract chased/wanted. This number informs the quality of the leads being generated, which helps us answer the following questions:
- Is our message connecting with the right audience?
- Are we on target to acquire the desired cases?
Additionally, knowing the conversion ratio from chased contracts to signed contracts can push your firm to improve operational processes and maximize your investment.
Can I expect transparency on my campaign?
One of our core values is trust and we believe that feeling should be mutual. To accomplish a successful campaign we must be able to share information. Sharing and analyzing results metrics is imperative. In return, we want you to be comfortable with how and where we’re purchasing media, so we will share that information. Additionally, we will provide an in-depth post-campaign analysis. Not all agencies follow this same open philosophy. We recommend that you question why and be cautious with those vendors who don’t offer transparency.
Is cj National a good fit your law firm?
We want to work with good people who share a similar approach to business. Ideally, you’ll think of us as a part of your team; a focus on relationships is a huge part of our success. More than 75% of our clients come from referrals from other law firms. We’re proud of our reputation in the industry and highly value integrity.