With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]
HensonFuerst – Online Marketing Q & A
With video blogs, branded social media accounts, EXP, and a (PR365) Web site devoted to their Health Initiative, David and Thomas Henson of HensonFuerst tell One Shot how they’ve moved past Web 1.0 and what their firm’s plan is to remain on the cutting edge […]