3 Easy Ways to Get More Referrals

What is the most important lead source that you should be maximizing? REFERRALS. In our team’s years in the legal industry, we can tell you two key things about them:  The highest value cases often come from past clients or other people in your network. The […]

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Email Metrics to Watch in 2022

Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]

Do Funny Ads Actually Work in Personal Injury Advertising?

Funny ads have been used for decades, and they’ve become even more popular in recent years due to the rise of memes, sassy corporate Twitter accounts, and TikTok videos. There’s no question that funny ads are often memorable and get people talking, but are they […]

3 Metrics You MUST Monitor Weekly to Know Your Firm’s Health

If you were stranded on a desert island and only had access to three key metrics to know if your firm is healthy, what would you want to see? While there are several metrics that can tell you a lot about your firm’s overall health, […]

Why You Need an In-State and National Referral Network

Summer travel season is upon us. And although gas prices are high, airline fares are even higher. This means many Americans will be getting to their vacation destinations by car. The increase in road trippers is likely to also mean law firms will see an […]

5 Tried and True Tips to Increase Your Average Fee

Are you getting every dollar you can for your clients? Knowing how to maximize your client’s case value isn’t always obvious or easy. But that’s what they’ve hired you to do. Here are five tried-and-true methods for accomplishing it. Attorney Rating System Establish tiers for […]

How to Be Sure Which Web Vendors Share the Data Your Firm Needs

Advancements in technology have changed every aspect of our lives, including allowing us to develop tools to make our work lives easier and more productive. However, it has also created an influx of new web vendors, making it challenging to know which will move your […]

What Does the Future of TV Look Like for the PI Industry?

We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]

Top 3 Takeaways from the Spring 2022 Mass Torts Made Perfect Seminar

Twice a year, plaintiff attorneys gather in Las Vegas at the Mass Torts Made Perfect (MTMP) conference to connect and learn about the latest updates on the hottest mass tort cases. It was a pleasure for me to attend and absorb the current trends, data, […]

Does Your Nursing Home Marketing Strategy Tell Your Market What to Look for and Where to Turn?

It’s a sad reality that we in the PI legal industry know all too well. People trust their loved ones to the care of nursing home facilities with the expectation that they’ll receive nurturing and compassion. But what happens so often is that these vulnerable […]