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Did you know that many personal injury law firms waste thousands of dollars every month on digital advertising that generates clicks but no cases? These firms see impressive traffic numbers and feel good about their marketing spend, only to realize later that very few visitors […]

If you’re still thinking about TV advertising the way you did five years ago, you could be missing out on some major opportunities for your brand. You might assume, for example, that TV advertising is too expensive or complex for your personal injury law firm. […]

Over 96% of lawyers are on LinkedIn, making it the most-used social media platform in the legal industry. For personal injury firms, it’s all about showing up where referral partners, colleagues, and even future clients are spending time every day. LinkedIn has become a referral […]

This summer, cj Advertising’s Creative Services team rolled out one of the most intense and collaborative production projects of the year: our Big Truck Shoot! With nine personal injury law firms joining us in Nashville, we brought their messages to life with high-impact visuals, powerful […]

The rise of AI has caused a seismic shift in law firm marketing. For example, Google’s Search Generative Experience (SGE) has turned traditional pages of organic search results filled with blue links into full-blown AI answers delivered directly by Google itself. What do these mean […]

The pace of change in legal marketing is accelerating, and at the center of it all is Artificial Intelligence. For many law firms, the constant stream of new tools, shifting search engine behaviors, and bold claims can feel overwhelming. How do you separate the hype […]

Partnership unites cj’s three-decade creative legacy with Herringbone’s advanced digital strategies for law firm growth NASHVILLE, TN, UNITED STATES, August 21, 2025 /cj Advertising and Herringbone Digital today announced that Herringbone Digital has acquired cj Advertising, creating a powerful partnership aimed at expanding digital marketing capabilities for personal […]

Micki Love, President and Chief Client Strategist of cj Advertising and founder of Xcelerator Law Firm Consultants, has been named to the inaugural 2025 Nashville Titan 100. Love’s selection recognizes her unique approach to law firm growth, combining her 23 years of law firm management […]

For personal injury law firms in 2025, data privacy has evolved from a compliance checkbox to an imperative that directly impacts the acquisition of clients. Today’s potential clients expect a lot of transparency about how their sensitive information is collected, stored, and used, while also […]