Conferences That Belong on Every PI Firm’s 2026 Calendar
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
If you’ve ever felt overwhelmed deciding which conferences to attend, you’re not alone. For personal injury law firms, there’s no shortage of events out there, each one promising to hold the magic key to your firm’s growth. But once you add up registration fees, travel […]
Digital Marketing Ad Placement Strategy: Tips for Personal Injury Law Firms
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Did you know that many personal injury law firms waste thousands of dollars every month on digital advertising that generates clicks but no cases? These firms see impressive traffic numbers and feel good about their marketing spend, only to realize later that very few visitors […]
Why Personal Injury Attorneys Should Build Their Brand on LinkedIn
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Over 96% of lawyers are on LinkedIn, making it the most-used social media platform in the legal industry. For personal injury firms, it’s all about showing up where referral partners, colleagues, and even future clients are spending time every day. LinkedIn has become a referral […]
Big Rigs, Big Results: High-Impact Truck Accident Spots
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
This summer, cj Advertising’s Creative Services team rolled out one of the most intense and collaborative production projects of the year: our Big Truck Shoot! With nine personal injury law firms joining us in Nashville, we brought their messages to life with high-impact visuals, powerful […]
The Data Privacy Stakes for Personal Injury Firms
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
For personal injury law firms in 2025, data privacy has evolved from a compliance checkbox to an imperative that directly impacts the acquisition of clients. Today’s potential clients expect a lot of transparency about how their sensitive information is collected, stored, and used, while also […]
Attract High-Value Motorcycle Cases While Your Competitors Chase Generic Auto Claims
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
Motorcycle accidents represent a $16+ billion annual opportunity for personal injury firms—yet most fail to capture these premium cases. Why? They’re buried in generic auto accident marketing. The cj Advertising playbook positions your firm as the go-to motorcycle accident specialists, attracting higher-value cases your competitors […]
Building Trust With Potential Clients Online: A Guide for Personal Injury Law Firms
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
In personal injury law, trust isn’t just a buzzword—it’s the foundation of successful client relationships. When potential clients search for legal representation, they’re often dealing with life-altering injuries, mounting medical bills, and significant emotional stress. This makes it crucial to establish trust from the very […]
Elevate Your Legal Practice: Key Personal Injury Conferences in 2025
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
The legal landscape is constantly evolving, and staying ahead of the curve is important for personal injury law firms. By attending industry conferences, you have the opportunity to network with peers, gain invaluable insights from top legal experts, and learn more about the latest technologies […]
Unlocking Efficiency at Personal Injury Firms: Top Takeaways from Xcelerate Your Profitability 2023
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]
Top Intake Services Other Firms are Using
Category: Law Firm Operations
This content has been reviewed by Gary O. Bruce
We had an impressive virtual cj Intake Roundtable last week! All 23 firms were present, engaged, and ready to share what’s working and what’s not working. It became clear during our meeting that those attending were most interested in reliable services for remote sign-ups, chat, and […]