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A Look Back on 2016 Political Advertising
No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much […]
Political – 2008, 2012, and 2016 – What should we do?!
It’s that time again, election time. With new presidential candidates comes new presidential campaigns. And with new presidential campaigns comes a whole bunch of money spent on political commercials. This year it is expected presidential ad spending will reach or exceed $11.4B, with the bulk […]
Valuable Cases vs. Spots on Air: Any Correlation?
Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]