Media Buying for Law Firms

How TV Drives Case Growth

We don’t view TV as a standalone channel. Instead, we treat it as the engine that powers your entire marketing funnel:

• TV → Brand Awareness: Build recognition before an injury occurs.
• TV → Branded Search: Viewers turn to Google after seeing your firm.
• Search → Website: Optimized pages capture and convert demand.
• Website → Intake: Calls, forms, and chat route directly to your team.
• Intake → Signed Case: Qualified leads become retained clients.

This TV + search capture strategy ensures that your investment doesn’t stop at impressions—it also creates a measurable pipeline of case opportunities.

TV + Digital Integration

Our strategy is amplified by our Paid Digital Advertising services, which turn TV impressions into conversions through:

• Branded search capture and defense (owning your name in search results)
• Retargeting TV-driven traffic across devices
• Cross-channel attribution to measure real impact
• Coordinated messaging across TV, search, and social

Instead of siloed campaigns, you get a unified system where every channel reinforces the others and drives stronger overall performance.

With in-house expertise across multiple disciplines, there’s no better partner for your firm. From negotiating premium inventory to optimizing cross-platform performance, we’re focused on one goal: turning your media investment into measurable case growth.

Traditional/Linear Media

Despite the streaming revolution, advertising dollars are still effective on linear broadcast television. We leverage broadcast TV’s consolidation advantage to reach audiences with less fragmentation.

This concentrated reach allows us to connect with enough people enough times to drive real action. Our strategy also includes cable integration when it makes sense, with tactical shifts toward connected TV or streaming as budgets grow and opportunities expand.

CTV (Connected TV/Streaming)

As viewing habits shift, our CTV strategy ensures you don’t just follow the audience—you reach the right audience. We navigate the complex CTV ecosystem using advanced targeting and buying strategies, including:

• Programmatic buying vs. direct platform placements
• Household-level targeting for precision reach
• Geo-targeting based on your firm’s service area
• Frequency management to avoid wasted impressions
• Cross-device retargeting to reinforce your message

We also connect CTV exposure to downstream actions through cross-device attribution, helping you understand how streaming impressions contribute to calls, form fills, and signed cases.

Our TV optimization strategy ensures CTV works together with linear TV for comprehensive reach by combining broadcast’s scale with streaming’s precision.

Out-of-Home (OOH) Advertising

OOH encompasses everything outside the home environment, from gas station pump screens to transit advertising and traditional billboards. We strategically use outdoor advertising to reinforce your TV messaging, capturing audiences throughout their daily routines and creating multiple touchpoints that strengthen brand recognition and recall.

Strategic Annual Media Planning

Our annual placement process secures finite inventory that isn’t available through digital platforms alone, while taking advantage of bulk purchasing power for reduced rates. This consistent but flexible planning approach ensures campaign integrity, better budget planning, and seamless creative coordination.

Traffic Management

Our dedicated traffic team ensures the seamless delivery of commercials from creative completion to going on air. Whether you’re working with our Creative Services team for video production or bringing your own creative, we manage the entire flow by coordinating timing and execution. The result? Your campaigns launch flawlessly and maintain consistent quality across all stations and platforms.

Data Management

Our comprehensive invoice reconciliation process holds stations accountable for every spot, ensuring you don’t pay for station errors or missed placements.

Through detailed reporting and vendor oversight, we maximize efficiency so more of your budget goes toward generating cases and not simply covering inefficiencies.

cjTrack

While other agencies rely on guesswork and fragmented reporting, our proprietary cjTrack platform provides full visibility into your media investment.

It aggregates performance across all channels, allowing us to track:

• Spend by case type
• Call volume and lead quality
• Spot performance and efficiency

This real-time data enables smarter optimization decisions that directly impact your bottom line.