SEO Trends for 2026:
How Law Firms Can Win With AI
Insider predictions from cj Advertising’s digital marketing experts on how search, AI, and user behavior will transform personal injury law firm marketing in 2026.
What You’ll Learn in This 50-Minute Deep Dive
This comprehensive session covers how AI is reshaping search queries, the critical shift toward conversational search, and actionable strategies for personal injury law firms to dominate local search in an increasingly competitive digital environment.
Key Insights Include:
- How people now search differently and what that means for your firm’s online visibility
- Content strategies that target clients ready to hire (not just browsing)
- Local search strategies for firms with multiple office locations
- How to use video content to improve your search rankings
- Review and reputation strategies that establish your firm as a trusted authority
- Privacy law changes affecting how you track website visitors and leads
- SEO tactics that can harm your firm’s search rankings and should be avoided
Your Expert Guides
Seth Sparks, Senior Digital Copywriter, and Taylor Rush, VP of Web & SEO, bring years of specialized experience helping personal injury law firms navigate digital marketing challenges. As part of cj Advertising’s industry-leading digital team, they guide cj firms through algorithm updates, platform changes, and emerging technologies.