Tag: ratings
Media Placement – Core Belief #1
#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings.
Media Placement – Core Belief #6
# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us: 1) place the most effective buys, 2) understand the market, 3) stay informed about the competition, and 4) […]