local search marketing

Google Pigeon and your Local Search Rankings

by Kelly Hays | September 16th, 2014

You may have noticed some changes to your local search engine results lately. That’s because Google recently released their Pigeon update to help increase the relevancy and accuracy of its local search results. This new update places less emphasis on Google’s own local listings by allowing users to access content from other local directory sites, such as Yelp, Urbanspoon, and TripAdvisor. Not only will this update impact the way you are appearing in Google’s Web search results, but in Google Maps as well. Additionally, this update aims to improve Google’s distance and location ranking parameters.

What does the Pigeon update mean for you? (more…)