Marisa McKain
Senior Operations Advisor
Marisa McKain is a nationally recognized law firm operations leader with more than 20 years of experience scaling and transforming personal injury law firms from the inside out. As Senior Operations Advisor with CJ Advertising and Xcelerator Law Firm Consultants, Marisa works with law firms across the country to strengthen operational infrastructure, improve accountability, optimize the client journey, and build systems that drive sustainable revenue growth.
Throughout her career, Marisa has led operational strategy across every stage of the legal client lifecycle with deep expertise in leadership development, efficient processes, workflow optimization, case velocity, client experience, and scalable growth systems. She has successfully helped firms navigate rapid expansion, mergers and acquisitions, rebrands, organizational restructuring, and operational turnarounds.
Known for her high-energy leadership style and practical, results-driven approach, Marisa is passionate about helping firms bridge the gap between the practice of law and running a law firm like a business by creating operational discipline that drives real results. Her presentations focus on actionable strategies law firms can immediately implement to improve efficiency, accountability, team performance, and profitability.
Marisa is also a speaker, mentor, and advocate for leadership development within the legal industry, with a strong focus on empowering teams, building culture, and creating operational excellence at scale.
