Laura Hudson's Latest Blog Posts
What Does the Future of TV Look Like for the PI Industry?
We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]
Station Carriage Disputes Still Happen. Here’s How They Impact Your Media Buy.
There was time when we had high hopes that station disputes would be a thing of the past. We were young and naïve; it was a different time. Before I get too weepy about the days of my youth, let’s recap. What Is a Carriage […]
Coronavirus: How Will It Affect Your TV Buy?
What is it? Coronavirus. COVID-19. Breaking news. Natural disasters. Recession. Impeachment. Political spending. 2020 has asked 2019 to hold its beer, and that means there is plenty of breaking news to go around. This could be causing disruption in the TV marketplace, meaning a couple […]