Laura Hudson's Latest Blog Posts
CTV (OTT) “Works”
We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean? Let’s start by talking about ‘conversion.’ That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]
What Does the Future of TV Look Like for the PI Industry?
We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]
Station Carriage Disputes Still Happen. Here’s How They Impact Your Media Buy.
There was time when we had high hopes that station disputes would be a thing of the past. We were young and naïve; it was a different time. Before I get too weepy about the days of my youth, let’s recap. What Is a Carriage […]