Laura Hudson

On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]

We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean?    Let’s start by talking about ‘conversion.’  That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]

We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]