It is the season to spend time with family. This includes visiting loved ones who are living in a nursing home.
Unfortunately, if family members have not been able to visit their loved ones, they might find circumstances that are not what you would want for anyone—especially those that you love.
This is the time to get the message out to everyone that you can help them. We have always found that the holidays—especially the weeks after, are the most beneficial time to advertise for nursing home abuse cases.
This includes:
- Thanksgiving
- Christmas/New Year
- Easter
- Mother’s Day
- Father’s Day
The best marketing plan is to get some awareness around the issue before they visit if possible, but really ramp it up post that. Some markets have an even higher potential for advertising throughout the year. Stand by for more to come on that.
Please reach out to Media (Angel Putman or Laura Hudson) and/or your Brand Strategist to discuss advertising for nursing home abuse cases. If you want to get this rolling for a few weeks this holiday season, we can get recommendations to you ASAP.
