June 19th, 2013|
In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap.
Basically, we’re hard-wired to look for social cues that will tell us what to do, and what is appropriate. We observe our peers, people most like us, to find these cues. For example, isn’t part of the reason you read our blog to see what your colleagues or competitors are doing? That’s Social Proof.