Social Proof

Social Proof 2: Man’s New Best Friend

by Creative Services | June 19th, 2013

This post was written by Nicole Melton, Producer at cj Advertising.

In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap.

As author Robert Cialdini explained in his book Influence: The Psychology of Persuasion, Social Proof is one of the Six Principles of Influence.

Basically, we’re hard-wired to look for social cues that will tell us what to do, and what is appropriate. We observe our peers, people most like us, to find these cues. For example, isn’t part of the reason you read our blog to see what your colleagues or competitors are doing? That’s Social Proof.

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