Chief Data Officer
Beth leads the agency’s data collection, strategy, and innovation initiatives in her role as cj’s Chief Data Officer. She spearheads the analysis of cross-departmental metrics to facilitate client conversations and improve marketing performance. At cj, we believe an informed team with easily digestible reporting and visualizations translates to actionable insights that increase client ROI.
Prior roles at cj include Media Buyer, Media Analyst, Brand Manager, National Client Strategist, and Director of National Client Services. Her considerable agency knowledge helped create cj Track, our proprietary software that tracks how our marketing efforts are generating client leads. It is the cornerstone of the agency’s data-driven methodology.
Originally from South Florida, Beth moved to Nashville to attend Vanderbilt University. A few years after graduating, Beth joined the agency as one of its original team members. With that tenure, Beth provides a trusted voice on cj’s Leadership team, working together with fellow department heads to drive the agency forward.