Demonstrating Empathy and Driving Conversions

The “After the Accident” series leads viewers through an auto accident victim’s experiences before, during, and after a car crash. Traditional auto accident advertising focuses on the impact of the crash, but the reality is, the accident is just the beginning. “After the Accident” changes the focus from the accident to what happens in its aftermath—the medical bills, lost wages, and stress on family.

By showing potential clients the trauma they may face after an accident without legal help, we demonstrate your firm’s empathy. Your firm understands what the client is going through, and your firm is there to help minimize the post-accident impact on that client’s life.


Make Your Firm the First Call After the Accident

“After the Accident” is an exclusive television and Web series available to cj Advertising clients.
The series is offered in three formats:

ata-broadcast.jpg9 Television Broadcast Spots
Designed for a one spot/month rollout, “After the Accident” broadcast spots are short and entice viewers to call your law firm and to visit your website.
Watch the spots now!

ata-web-series.jpg18 Webisodes
Webisodes are longer than broadcast spots and live on your website, giving viewers the flexibility to watch the entire series at their leisure or skip ahead of the TV rollout to find out what happens next.
See how the webisodes will look onyour website.

ata-full-feature.jpgFull-Length Feature
You can use the full-length feature to educate your legal staff about the personal challenges injured victims face after a car crashes or as a supplement to your webisode content. Check out how the full-length feature looks on the Web.

To learn more about purchasing the “After the Accident” series for your firm, contact your Client Services representative. Don’t have a representative? Contact Arnie Malham. A member of our team will be in touch with you shortly.